Strategy, SEO, and systems for small businesses ready to grow.

Many small businesses begin with referrals, reputation, and word-of-mouth. For a while, that works. But as the business grows, so does the complexity.

Leads start coming from different places. Processes stay in the owner's head. The website becomes more of a placeholder than a tool. And new software gets added one problem at a time until the tools meant to make things easier start creating more work.

In The Works Strategy was built to help bridge that gap.

We help small businesses connect the dots between marketing, operations, and growth — turning scattered processes into practical systems that make the business easier to run and ready for what's next.

Sometimes that means improving search visibility or rebuilding a website around the customer journey. Sometimes it means fixing lead flow, creating a better process, connecting existing tools, or automating repetitive work.

And sometimes the first step is simply figuring out what the actual problem is.

Problem → Process → Tool. In that order.

Some clients come to us for a clear strategy they can implement themselves. Others need a partner who can build alongside them, manage the moving pieces, and continue adjusting as the business grows.

ITW Strategy is designed for both.

Led by a systems thinker.

ITW Strategy was founded by Jessica McGarity, a strategist and systems thinker with a knack for seeing the connections others miss.

Jessica's approach combines pattern recognition, practical problem-solving, and curiosity about how businesses actually work. She looks for where information gets lost, where processes create unnecessary work, and where seemingly separate problems may actually be connected.

That makes ITW more than an implementation partner.

We act as a strategic thought partner — helping business owners step outside the day-to-day, identify what's actually getting in the way, and build a practical way forward.