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Strategy, SEO, and systems for small businesses ready to grow.
From word-of-mouth operations to structured, scalable systems.
The Story of In The Works Strategy
Most small businesses don’t fail from lack of demand — they stall from lack of structure.
Many small businesses begin with referrals, reputation, and word-of-mouth. For a while, that works. But as the business grows, so does the complexity. Leads come in from different places, processes stay in the owner's head, and the website becomes more of a placeholder than a tool.
In The Works Strategy was built to help bridge that gap.
We help small businesses move from informal systems and scattered marketing into clear, functional infrastructure — websites that actually convert, search visibility that brings in the right customers, and operational systems that make growth manageable instead of overwhelming.
Some clients want a clear strategy they can implement themselves. Others want a partner who can build and manage the systems alongside them. ITW Strategy was designed to support both — meeting businesses where they are and helping them move forward with intention.
ITW Strategy is led by Jessica McGarity, a strategist who has spent years helping small businesses and nonprofits build systems that support sustainable growth.
Industries We Support
Nonprofits & Mission-Driven Organizations
Organizations doing meaningful work often need stronger digital infrastructure to reach supporters, communicate their impact, and streamline operations. We help align messaging, systems, and visibility so the mission can grow sustainably.
Small Business Owners & Entrepreneurs
For businesses that started organically and are now ready for structure, we build the systems behind growth — from website strategy to operational workflows that reduce manual work and keep opportunities from slipping through the cracks.
Local Service Businesses
Plumbers, home services, trades, and other service providers often rely heavily on referrals. We help turn that reputation into a stronger online presence with websites, SEO, and lead systems designed to capture and convert new customers.
Creative & Independent Professionals
Designers, consultants, and creative entrepreneurs often have strong portfolios but limited digital infrastructure. We help build websites and systems that clearly communicate value and convert interest into clients.
Hospitality & Events
Event professionals, venues, and hospitality businesses thrive on reputation and relationships. We help translate that into strong online presence, clear booking pathways, and systems that support smoother client experiences.
What We Help Businesses Build
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Is Your Business Ready for the Next Phase?
When referrals aren't enough anymore.
The Business Is Starting to Run Your Life
Customers expect quick responses, processes happen on the fly, and it feels like everything depends on your availability. Strong systems can create the structure that protects your time and supports sustainable growth.
Processes Live in Your Head
You know how everything works in your business, but the systems aren't documented or automated. As things grow, it becomes harder to keep everything organized and consistent.
You're Getting Referrals — But Not Consistent Leads
Word-of-mouth has been good to you, but it’s unpredictable. Your website exists, but it isn’t actively bringing in new opportunities through search or structured lead capture.
Real Businesses, Real Systems
Examples of businesses building stronger infrastructure with ITW Strategy.
Let’s Talk About What’s Next for Your Business
If you're ready to move from scattered systems to structured growth, ITW Strategy can help you map the next steps.