Strategy starts with understanding the problem.

In The Works Strategy helps small businesses build the structure behind sustainable growth.

But we don't start with a website, an app, an automation, or a predetermined solution.

We start by asking questions.

What's working?

What's creating friction?

Where are leads, information, or time getting lost?

What does the business actually need to do next?

Because the right solution isn't always another tool. Sometimes it's a better process. Sometimes it's connecting pieces you already have. And sometimes it's realizing that the problem you thought you had isn't actually the problem at all.

Problem → Process → Tool.

In that order.

Meet Jessica

Jessica McGarity

Strategist. Systems thinker. Professional dot connector.

Hi, I'm Jessica McGarity, founder of In The Works Strategy.

I've spent years working across small businesses, nonprofits, events, marketing, operations, and community-focused organizations. That range has taught me something valuable: the problems that look completely different on the surface are often connected underneath.

I'm naturally drawn to those connections.

I notice patterns — where information disappears, where a process creates unnecessary work, where people compensate for a broken system without realizing it, or where two tools, teams, or ideas should probably be talking to each other.

My neurodivergent brain is genuinely an asset in this work. Pattern recognition, curiosity, creative problem-solving, and the tendency to look at a problem from several angles help me see possibilities that aren't always obvious at first glance.

But noticing the pattern is only useful if we can do something with it.

That's the part I love most: taking the messy collection of ideas, needs, constraints, tools, and “we've always just done it this way” processes and turning it into something practical.

Something people can actually use.

I don't want to sell you another app because it's trendy.

I want to understand what you're trying to accomplish, figure out what's getting in the way, and help build the simplest useful way forward.

How I Think About Growth

Growth doesn’t come from marketing alone. It comes from alignment between visibility, systems, and operations.

Many small businesses invest in marketing tools, websites, or advertising before the systems behind the business are ready to support them. Without structure in place, those efforts can create more complexity instead of momentum.

My role is to step into that space and help you see the full picture.

Sometimes that means identifying small changes that could dramatically improve how things run. Sometimes it means guiding you through new tools or processes so you can build the systems yourself. And sometimes it means helping implement those systems so everything connects and works together.

The goal isn’t complexity.

It's clarity, efficiency, and creating more capacity for you to focus on the work you care about most.

Designing Systems for Different Brains

Many traditional business systems assume that everyone works the same way — linear processes, rigid structures, and tools designed around one particular kind of workflow.

But people don't all think, process information, prioritize, or work in the same way.

As someone who is neurodivergent myself, I understand how powerful it can be when systems are designed to work with your brain rather than against it.

For me, that includes strong pattern recognition, nonlinear thinking, deep periods of focus, curiosity, and an ability to see connections between things that may initially seem unrelated. Those traits have become strengths in the way I approach systems and strategy.

They've also taught me that the “best” system on paper isn't necessarily the best system for the person who actually has to use it.

Part of my approach is understanding how you work before deciding how your business should work.

Instead of forcing rigid processes, we build enough structure to reduce friction, support your strengths, and make everyday work more manageable.

Because a good system isn't the one with the most features or the fanciest software.

It's the one you'll actually use.

Where This Work Comes From

10+ Years

Working across marketing, operations, and organizational strategy.

Ventures Launched

Multiple Industries

From service businesses to nonprofits and hospitality.

Austin-Based

Supporting local businesses and community organizations.

You don't need to know the solution yet.

That's what the strategy is for.

If something in your business feels harder than it should, your systems aren't keeping up with your growth, or you simply know there's a better way to do this — let's start with the problem.

Schedule a Strategy Session